Company News

Store Brands Cap a Decade of Growth

Sales increases across the board, according to PLMA.

Author Image

By: TOM BRANNA

Editor

Store brands capped a decade of powerful growth by posting sales increases across all three of the major retail channels in 2010 and pushing dollar market share to new all-time highs in supermarkets, drug stores and total outlets, according to the Private Label Manufacturers Association’s 2011 Private Label Yearbook. The PLMA Yearbook tracks private label sales and market share trends based on data from The Nielsen Company. As shoppers’ economic concerns eased somewhat in the wake of the rece...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters